Trademark rights are created by using a word, name, or symbol in commerce in association with the sale of goods or services. See 15 U.S.C. § 1127. Federal registration provides nationwide priority over all others to use a trademark in association with the sale of the goods or services listed in the trademark registration.

Since North 61 LLC was the first to use the North 61 and GO NORTH marks in association with the sale of hats, t-shirts, long sleeve shirts, sweat shirts, pants, shorts, underwear, tank tops, leather bags, stickers, accessories, and retail store services, North 61 LLC obtained common law trademark rights to the North 61 and GO NORTH marks. Additionally, through our numerous trademark registrations with the State of Minnesota and United States Patent and Trademark Office, North 61 LLC has exclusive rights to the North 61 and GO NORTH marks across the United States.

While this means that North 61 LLC can prevent others from selling similar goods bearing the North 61 and GO NORTH marks, it does not mean that North 61 LLC can prevent businesses from truthfully indicating their location with the term “North 61.” For example, while it is trademark infringement to sell hats or t-shirts bearing the North 61 or GO NORTH marks, it is not infringement to state that your store is located on North 61. Trademark law is intended to protect against consumer confusion, and North 61 LLC enforces its trademark rights to ensure that consumers are not confused into believing that copycat and counterfeit goods originate from North 61 LLC. 



Your use of our websites or any of the information, links, products or services offered on those sites (collectively, the Services) is subject to these Terms of Use (these Terms). North61 LLC (, at its sole discretion, may change the Terms, conditions and operation of this website (the Site) at any time without notice to you. By using this Site and/or any of its Services, you agree to the Terms, including any modifications we make, and further waive any rights or claims you may have against North 61.

The content available through the Site is the sole property of North 61 LLC or its advertisers, suppliers or licensors. All material published on our sites, including, but not limited to, written content, photographs, graphics, images, illustrations, marks, logos, sound or video clips, and Flash animation, are protected by patent, copyright, trademark and other intellectual property laws. Except as otherwise explicitly agreed in writing, North 61 owned content received through the Site may be downloaded, displayed, reformatted and printed for your personal, non-commercial use only. Content owned by North 61 advertisers, suppliers or licensors may be subject to additional restrictions. You agree not to modify, reproduce, retransmit, distribute, disseminate, sell, publish, create derivative works of, broadcast, circulate or in any way exploit any of the materials or content received through the Site to anyone without North 61 LLC’s express prior written consent. You may be exposed to content that you find offensive, indecent, or objectionable or that is inaccurate, and you bear all risks associated with voluntarily viewing or using that content. We have the right, but not the obligation, to remove any content that may, in our sole discretion, violate these Terms or that is otherwise objectionable.